Sasha Zalygaiev

I design things people use on screens, from apps to landing pages, and everything around them: brands, pitch decks, social media, the occasional typeface. Product or marketing, it's the same process and the same tools; only the objective and the context change.

Ways to work together

From smallest to largest. Most work starts with a teardown or a project.

Teardown For products that quietly went somewhere nobody meant to go. I go through your product and your site and write up what's wrong, what to cut and what to fix, in order of priority. It takes about a week, and all I need from you is access to the product. If the problem isn't design but your positioning, copy or market, I'll say so.
Project For a defined piece of work: a product's key screens, a marketing site, a brand, a pitch deck. Scoped and priced up front. Product work is best started early, before a team commits, while the problem can still change shape and subtraction is cheap. I can build working prototypes and small sites; the product itself stays with your engineers.
Partnership For small teams that need design, and someone to lead it, on an ongoing basis. Monthly work, including the parts nobody writes into the spec: hiring, mentoring, getting reviews to actually review. It usually grows out of a teardown or a project.

Background

Over a decade of design at consultancies (EPAM, SoftServe) and product companies (RingCentral, and OpenVPN, where I led design for about three years). Now I work independently, mostly with early-stage founders.

Based in Lviv, Ukraine. Available for calls during European working hours and US East Coast mornings. I take on one or two projects at a time.

Start with an email: what you have, what's not working, and when you need it.